Using AI to Speed Up Deals and Sharpen Marketing – Globe St.

Using AI to Speed Up Deals and Sharpen Marketing – Globe St.

Commercial real estate brokers are increasingly leveraging generative AI to enhance efficiency, accelerate deal timelines, and elevate marketing output. In a recent feature published by GlobeSt.com, Andrew Tenneberger of The Providence Group shares insight into how AI tools are being integrated into daily brokerage workflows. From streamlining market research and summarizing complex datasets to producing polished marketing materials, generative AI is enabling brokers to shift their focus toward higher-value activities such as strategy, client relationships, and deal execution.

The article also underscores a critical point for today’s brokerage community: while AI significantly improves speed and productivity, human judgment remains essential. Brokers must validate data, interpret nuances, and guide transactions with expertise that technology alone cannot replace. As adoption continues to grow across the industry, professionals who effectively combine AI capabilities with market knowledge are positioning themselves at the forefront of a more efficient and competitive CRE landscape. Read the full article.